Wednesday, June 4, 2008

Chinatown Soccer Club x adidas Top Sala

When I first came across this collaboration, I was pleasantly surprised to see the soccer loving collective of Chinatown Soccer Club rewarded with a collaboration with the quintessential soccer brand adidas. In a soccer world where aside from signature models, collaborations are few and far between this was a definite surprise, on one of adidas' little known contemporary products nonetheless. For those unaware, the CSC is a group of individuals who from different backgrounds were brought together sharing similar loves for the Beautiful Game. With an intense passion for the game, this isn't overruled by a respect for others on the pitch and a strong desire for developing great experiences. The Top Sala will launch on June 14th with special festivities taking place. At CSC's home turf, the venue will be filled with BBQ, drinks and of course soccer with special events and projects as well. Look for New York's streets to also develop a CSC flare as a special poster campaign is initiated. A list of retailers includes the following, ACU, D-Mop, Addict, Bodega, Huf, Arkitip (Online), DQM, Limitedition, Undefeated (US & Asia), Solebox, Sneakers'n Stuff, Stil Laden (Austria), Colette, No.6 (London / adidas Concept Stores) and No.74 (Berlin / adidas Concept Stores). For additional info, check out CSC.


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